The Merck Manuals Student Stories Blog Wins Two Social Media Awards
Social Media Leadership and PR Daily Awards
The Merck Manuals Student Stories Blog recently earned two social media awards for demonstrating best practices in overcoming challenges and achieving business objectives through the use of social media.
Launched in late-2013, the goal of the student-authored blog is driving awareness of The Merck Manuals’ digital presence and making it more accessible to the typical student.
And it wasn’t just the students who took notice! In December, The Merck Manuals was recognized at the Social Media Leadership Awards in the category of Entrepreneurship. Shortly thereafter, PR Daily awarded The Merck Manuals a 2013 Social Media Award for “Best Use of Social Media for Healthcare.”
More importantly, the blog drove thousands of pageviews on the websites and a major boost in engagement across social media.
Thank you for readership and in making this blog a success.