Most people I would imagine remember being taught the “golden rule” as a child–treat others as you would like to be treated. It seems like a simple concept, but it is one that seems to be forgotten all too often. One of the ways I help offset the cost of school is doing marketing and website design work for a dog breeder. He would rather spend his time taking care of and working with his dogs versus answering inquiries about puppies or trying to figure out how to make a website. It is a great deal for me, because it’s something I can do on the computer at my leisure as I have time. I have done it for the last three years, and with every year the business has grown to the point we now have reservations placed for pups into 2017. Pups are going to homes all across the United States, and a few have even made it to Europe. That would likely astound some other breeders he knows.
I send out a survey every year to the people who purchased pups and ask why they chose to work with us as well as how we can improve. The answer I get from almost every person is that they chose to work with us because of the professionalism and courtesy they received when communicating. They were thrilled that, unlike a lot of other people they tried to contact, I actually responded to emails, answered questions, etc. When we are shipping a puppy, we communicate with the new owners every step of the way and make sure their new companion arrives safely.
To me that seems like basic common sense! If I was purchasing an animal from a breeder (which I do on occasion), I like to be kept up-to-date with pictures, have my questions answered, etc. So I extend the same courtesy to all the people who inquire through the website about puppies. It makes a huge difference in the success of a business.